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Re: Saturn quality is a gimmick

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To: Public Netbase NewsAgent
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Subject: Re: Saturn quality is a gimmick
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From: mlammers@ix.netcom.com (Mel Lammers)
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Date: Sat, 29 Jun 1996 17:47:41 -0700 (PDT)
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Article: rec.autos.makers.saturn.21994
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Score: 100

Everything is relative and I hope you enjoy your Lumina.
Bye, bye George.
George Rath <rath@apple.com> wrote:
>I just can agree with Valery. I do not own Saturn and I can consider
>it maybe if they bring the Opel Vectra as Saturn in 1998. I spoke with
>a Saturn salesman (a very rare kind of sincere one) in one of their
>dealerships (I won't tell the name of that dealership) and he
>confirmed, what I felt before.
>Basically, what we did agree, that Saturn made a perfect brainwashing
>with the "no-haggle price" and "the best quality of any car made in
>U.S.". Actually, if you see, they succeed. I think, the "quality" of
>the car is asubjetive matter: you spend $15000 or $20000 or maybe even
>more - and you will a perfect machine for that amount of money. No
>wonder, Volvo owners may complain more... they may be just
>perfectionists. On the other side, with a good amount of brainwashing,
>the car manufacturer can influence its customers.
>The sales guy agreed to this...And just laughed.
>A former colleague of me bought a 1996 SL2. Well, I sat in his car...
>I bought a 1995 Chevy Lumina LS with 3.4L motor for ca. $17000 (last
>year model, brand new, no miles, no recalls, minor complains on my
>side - I am picky). My car was just ca. $1500 more, than his car - but
>it is far, far, far better. (Of course, the gas mileage is worse in a
>large car, than in a compact one...but SL2 doesn't has 215 horses)
>Now you can buy new (not used or "program" cars) near-luxury cars,
>like 1995 left-over Mitsubishi Diamante LS for around 20K. If you make
>your homework and research the price correctly, the Saturn's "one
>price" bul...it is just your disadvantage. True, the Saturn cars are
>quite fair engineered (the cheapo plastic interior design is an other
>story), but their price is simply too high if you really buy the
>options you like. (Aircon, auto, cruse package).
>The "wonderfull" depreciation of Saturn cars is the other brainwash.
>True, Saturn depreciate the least comparing to the MSRP of the car.
>But if you buy your Chevy, Volvo, Mazda, Ford, etc. at MSRP (I speak
>about "regular" sedans or so, not about the "hot" cars) you made a
>big, big mistake. Here is the point: Diamante LS may have a MSRP over
>30K, if equipped with leather and so on. A one year old car's value is
>just barely over 20K. So, Saturn says, Mitsubishi has an awfull
>depreciation in the first year. And they are "almost" right. The
>dealers had time to time a very big initiative for Mitsubishi, and
>they discounted that car over and over. You can buy it now bellow the
>"Blue Book"...as a new car, so, actually, the car's value as used is
>higher, than if you buy it now as new. A paradox situation, but true.
>My Chevy Lumina LS 's retail value (take the Blue Book or Edmund's) as
>USED car is today actually higher, than the price I paid for it as NEW
>car. And that Chevy is not a "hot" car at all...
>Probably I would buy maybe a Mitsubishi Diamante LS today, not the
>Chevy simply because it is a bargain now.
>Basically, if a dealer or car manufacturer promises you an easy
>worry-free way (and free from any homework, research and thinking
>before going to the dealership) to get a wonderful car and it won't
>cost you a LOT of extra money, and what they promise is true - than
>you are living on an other planet!
>I appreciate the Saturn's efforts to manufacture and their cars...But
>it isn't "an other kind of company". Same guys, just different (and
>not necessarily clean) methods to market.
>Still, if they bring Opel Vectra I may think about them, but not
>until.
>George Rath
--Mel--
96 SL2m LtGn/Gr AC CC ABS



